When Is White Day?

White Day is celebrated every year on March 14 — exactly one month after Valentine’s Day — as a reciprocal gift-giving occasion observed primarily in Japan, South Korea, Taiwan, and China. Originating in Japan in 1978 as a confectionery industry promotion, the tradition calls for men to return gifts to those who gave them chocolates on Valentine’s Day, often with candy, cookies, or jewellery. Count down the days until White Day with our live countdown timer.